By Mona Domosh
It is a novel interpretation of the connection among consumerism, commercialism, and imperialism throughout the first empire development period of the US within the late nineteenth and early twentieth centuries. in contrast to different empires in background, that have been commonly equipped on army strength, the 1st American empire used to be basically a advertisement one, devoted to pushing items in another country and dominating overseas markets. whereas the yank govt used to be vital, it was once the nice capitalist businesses of the USA – Heinz, Singer, McCormick, Kodak, typical Oil – that drove the imperial method, explicitly linking the acquisition of shopper items out of the country with 'civilization'. Their power message to America's prospective buyers used to be, 'buy American items and subscribe to the march of progress'. Domosh additionally explores how the photographs of peoples out of the country conveyed via items increased America's experience of itself on the earth.
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Extra info for American Commodities in an Age of Empire
38 Sales of machines in Russia increased dramatically throughout the first decade of the 20th century, more than doubling between 1900 (over 110,000 machines sold) and 1905 (over 310,000 machines sold), with a similar growth rate in the next 10 years, jumping in 1914 to total sales of 678,986 machines. 39 This growth in sales was primarily the result of making machines available and affordable to such a large population, thus not requiring the heavy-handed marketing and advertising campaigns that were used in the United States.
4 Global distribution of International Harvester’s foreign branch houses and distribution points, 1914. (Location of Foreign Branch Offices and Principal Distribution Points, 1914 [unpublished document]. 5 Location of Kodak’s branch offices and subsidiary companies outside the United States and Canada, 1913. C. Mattison, Managing Director of Kodak Unlimited in London, to R. Speth, July 19, 1921. ) much of Europe, either through the establishment of subsidiary companies or by establishing branch offices.
Petersburg, Warsaw, and Moscow. By 1894, the company had expanded drastically. From the Moscow office alone, the company supervised 20 large retail stores and 50 smaller stores, and they employed 70 agents, 50 clerks, 75 saleswomen, 280 collectors and town travelers, 275 country travelers, and 135 mechanics and packers. 35 In 1895, the company sold 68,788 machines in Russia. 36 With its failures in sales in China, Singer’s executives saw this new Russian market as a solution to its almost saturated markets in the United States and Western Europe.
American Commodities in an Age of Empire by Mona Domosh