101 marketing strategies for accounting, law, consulting, by Troy Waugh PDF

By Troy Waugh

ISBN-10: 0471651109

ISBN-13: 9780471651109

New advertising ideas for pro provider companies This insightful advisor indicates specialist providers pros like accountants, attorneys, and specialists the right way to industry their prone and promote greater. It covers the whole provider transaction, from constructing a dating to last the deal and is helping carrier execs verify the place they're within the promoting method and follow-through for the easiest end result. With one zero one advertising techniques, expert prone prone will learn how to usher in new consumers and construct larger relationships with present ones.

Troy Waugh, CPA (Nashville, TN), is the writer of the hugely acclaimed ebook energy Up Your earnings and the most sought-after audio system on revenues and advertising expert companies within the kingdom. he's additionally the founding father of The Rainmaker Academy, the best revenues and advertising education classes within the U.S. and Western Europe.

Show description

Read or Download 101 marketing strategies for accounting, law, consulting, and professional services firms PDF

Similar systems & planning books

Grow Rich!: With Peace of Mind by Napoleon Hill PDF

During this interesting publication, the popular writer of imagine AND develop wealthy, Napoleon Hill, unearths his newest discoveries approximately getting what you want--and taking advantage of it. the following, in easy, readable language, are the foolproof suggestions for reaching the facility to make cash and to take pleasure in actual internal peace.

Download e-book for iPad: Creating the Perfect Design Brief: How to Manage Design for by Peter L. Phillips

Within the in basic terms publication of its type, now revised and up to date with the newest examine at the subject, veteran layout advisor Peter L. Phillips bargains the instruments for fulfillment won from approximately thirty years of constructing company and model id courses. Readers will notice the simplest codecs for layout briefs, the way to constitution the very best crew, what distinguishes an excellent layout short from an sufficient one, tips to use the short in undertaking monitoring, as a measuring instrument, as a method of having acclaim for a layout resolution, and masses, even more.

Read e-book online Coaching in the Workplace: A Pocket Guide of Strategies and PDF

This pocket advisor to training provides managers and supervisors an on-the-job side for bringing out the easiest of their staff. it really is easily full of confirmed concepts for relocating ahead in precisely approximately each state of affairs a supervisor may perhaps stumble upon. each one protocol is obviously defined; together with the why-to, how-to, and when-to use it in addition to step by step directions making it the true "field advisor" for effectiveness each supervisor may still hold in his or her pocket.

Download e-book for iPad: Brilliant negotiations : what brilliant negotiators know, do by Nic Peeling

Negotiating a few of us are naturals, such a lot people will not be. however the merits of being an excellent negotiator are significant, out and in of labor. think having the ability to skilfully and creatively negotiate in any state of affairs understanding precisely what line of wondering and responses to take, and, most significantly, getting what you will have plus a bit extra.

Extra resources for 101 marketing strategies for accounting, law, consulting, and professional services firms

Example text

Here are the seven deadly sins of prospecting. Avoid them like the plague: 1. No System for Prospecting Most professional firms have systems for paying the bills and systems for collecting accounts receivable. Every firm needs a system for collecting, and following up on prospects. 2. No Qualifying of Prospects Prospects who are interested, but who are not qualified to do business with you, will waste your time and your money. Qualify the prospect by asking the questions necessary to ensure the prospect will make a profitable client.

In The Rainmaker Academy, we teach students that a good way to warm up a lead is to ask one of your mutual friends to introduce you and tell the prospect something positive about you. If the friend has a strong advisory relationship with the prospect, all the better. Another way would be to have someone you know inside the company introduce you. Ask Permission There are still many prospects where you cannot find a mutual acquaintance to introduce you. You can still warm up the lead with a permission marketing campaign.

9 The Seven Deadly Sins of Prospecting 10 Trade Shows Can Create Good Leads 11 Broad-based Marketing Supports Prospecting 12 Tip Clubs 13 Prospecting 6 Consultant’s Advice Spells Disaster: Instead, All Strategy Begins with the Market I had the challenge of working with a large firm whose growth had flattened out during the preceding three years. ) Owner earnings in the most recent two years had decreased. During our strategic assessment process, I learned that the firm had engaged a well-known strategic planner prior to the three-year decline and had followed his advice.

Download PDF sample

101 marketing strategies for accounting, law, consulting, and professional services firms by Troy Waugh

by James

Rated 4.69 of 5 – based on 18 votes