101 marketing strategies for accounting, law, consulting, by Troy Waugh PDF

By Troy Waugh

ISBN-10: 0471651109

ISBN-13: 9780471651109

New advertising ideas for pro provider companies This insightful advisor indicates specialist providers pros like accountants, attorneys, and specialists the right way to industry their prone and promote greater. It covers the whole provider transaction, from constructing a dating to last the deal and is helping carrier execs verify the place they're within the promoting method and follow-through for the easiest end result. With one zero one advertising techniques, expert prone prone will learn how to usher in new consumers and construct larger relationships with present ones.

Troy Waugh, CPA (Nashville, TN), is the writer of the hugely acclaimed ebook energy Up Your earnings and the most sought-after audio system on revenues and advertising expert companies within the kingdom. he's additionally the founding father of The Rainmaker Academy, the best revenues and advertising education classes within the U.S. and Western Europe.

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Extra resources for 101 marketing strategies for accounting, law, consulting, and professional services firms

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Here are the seven deadly sins of prospecting. Avoid them like the plague: 1. No System for Prospecting Most professional firms have systems for paying the bills and systems for collecting accounts receivable. Every firm needs a system for collecting, and following up on prospects. 2. No Qualifying of Prospects Prospects who are interested, but who are not qualified to do business with you, will waste your time and your money. Qualify the prospect by asking the questions necessary to ensure the prospect will make a profitable client.

In The Rainmaker Academy, we teach students that a good way to warm up a lead is to ask one of your mutual friends to introduce you and tell the prospect something positive about you. If the friend has a strong advisory relationship with the prospect, all the better. Another way would be to have someone you know inside the company introduce you. Ask Permission There are still many prospects where you cannot find a mutual acquaintance to introduce you. You can still warm up the lead with a permission marketing campaign.

9 The Seven Deadly Sins of Prospecting 10 Trade Shows Can Create Good Leads 11 Broad-based Marketing Supports Prospecting 12 Tip Clubs 13 Prospecting 6 Consultant’s Advice Spells Disaster: Instead, All Strategy Begins with the Market I had the challenge of working with a large firm whose growth had flattened out during the preceding three years. ) Owner earnings in the most recent two years had decreased. During our strategic assessment process, I learned that the firm had engaged a well-known strategic planner prior to the three-year decline and had followed his advice.

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101 marketing strategies for accounting, law, consulting, and professional services firms by Troy Waugh


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